shop.Henson.com
The official Jim Henson Company shop brings together a world of imagination, nostalgia, and creativity under one digital roof. The store showcases timeless franchises such as Fraggle Rock, Labyrinth, and The Dark Crystal, each brought to life through beautifully branded collection pages and product layouts that reflect the identity and spirit of every franchise.
Technologies Used
The Jim Henson Company Store is a standout example of advanced Shopify web development and multi-brand eCommerce design. Built by our team of Shopify developers using Shopify 2.0, this project showcases how a single store can host multiple branded experiences while sharing one unified platform. Each franchise — including Fraggle Rock, Labyrinth, and The Dark Crystal — features its own unique branding, colours, and layout, all controlled through dynamic metafields and metaobjects. This custom Shopify theme allows the marketing team to create new sub-brands and landing pages without writing code, maintaining complete design consistency and performance. The result is a scalable, future-proof Shopify solution that delivers flexibility, high conversion performance, and a fully immersive customer experience. It perfectly demonstrates how we build custom Shopify websites that combine powerful functionality with beautiful, brand-specific design across a single streamlined eCommerce environment.
The Challenge
The client required a single, centralised Shopify store to house multiple well-known brands, each with its own distinct design language, colour palette, and logo treatment. This presented a unique challenge—Shopify’s standard structure does not natively support brand-level theming across shared collections and templates. The goal was to build a flexible and scalable solution that allowed each brand to shine individually while preserving a consistent shopping experience and unified checkout.
The Solution
To achieve this, we implemented an advanced custom setup leveraging Shopify 2.0’s metafields and metaobjects. Each product and collection dynamically references brand-specific data - such as logo, header image, and colour theme—to automatically render the correct branding. This approach eliminates manual duplication and enables non-technical users to create new branded pages with ease. The result is a powerful, future-proof system that supports multiple brands within a single Shopify environment.
Key Features
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