shop.catchphrase.co.uk
The Catchphrase official shop brings the nation’s favourite quiz show online, offering fans a playful selection of apparel, mugs, and homeware. Built on our custom Shopify 2.0 theme, the store captures the bright, bold personality of the TV show while delivering a fast, responsive, and conversion-focused eCommerce experience.
Technologies Used
The Catchphrase online store is a vibrant example of creative Shopify web development built on a strong technical foundation. Using our custom Shopify 2.0 theme, we designed a site that balances bold entertainment branding with professional eCommerce functionality. Every section of the store— from the hero banners to promotional callouts—can be scheduled and managed directly by the client using intuitive Shopify tools. Dynamic content blocks, automated top-bar announcements, and flexible product grids make it simple to refresh the site in line with campaigns or TV promotions. Optimised for performance and mobile responsiveness, the store delivers a friction-free experience that converts visitors into customers. This project demonstrates how our Shopify developers create custom Shopify themes that combine design flair, scalability, and ease of management, giving entertainment brands like Catchphrase a professional yet playful online presence that stays fresh all year round.
The Challenge
The goal was to create a modern, engaging Shopify store that reflected the fun, energetic tone of Catchphrase while maintaining the performance and flexibility of our established Shopify 2.0 framework. The client wanted an easy-to-manage setup for seasonal promotions, product updates, and homepage changes, all controlled internally without ongoing developer input. Visual impact and brand alignment were key to ensuring the shop felt instantly recognisable to Catchphrase fans.
The Solution
We developed the site using our bespoke Shopify 2.0 theme, giving the client access to fully editable sections, scheduled hero banners, and timed promotional content. The bold colour palette and dynamic layout mirror the TV show’s lively aesthetic while keeping navigation simple and intuitive. Every aspect of the build was designed for speed, SEO performance, and effortless in-house management—ensuring the store remains as engaging as the brand itself.
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