Born Free – Official Online Shop
The Born Free online shop combines eCommerce with conservation, providing supporters a way to purchase gifts, apparel, and eco-friendly merchandise that fund vital wildlife protection work. Built on a custom Shopify 2.0 theme, the store delivers a seamless, high-performance shopping experience aligned with Born Free’s mission and sustainability values.
Technologies Used
The Born Free project showcases how thoughtful Shopify web development can elevate a purpose-driven brand. Using Shopify 2.0 and our in-house custom Shopify theme, we built a platform that merges beautiful design with meaningful functionality. Every feature — from automated hero banners and timed promotional messages to fully editable content sections — was developed to give the Born Free team complete creative freedom. The site structure supports both product sales and donation campaigns, creating a unified digital experience that strengthens supporter engagement. Built with best practices in performance and SEO, the store achieves fast load speeds, strong conversion rates, and effortless content management. This project highlights how we develop Shopify websites that empower charities and ethical brands to communicate their mission, grow their audience, and generate sustainable revenue through elegant, high-performing Shopify eCommerce solutions.
The Challenge
The Born Free Foundation required a modern and flexible Shopify store that could handle a diverse range of products while reflecting their strong environmental ethos. The goal was to simplify content management for the in-house team, improve conversion rates, and create an engaging, visually consistent customer journey — all while ensuring the design and functionality supported their fundraising efforts and aligned with the charity’s wider digital ecosystem.
The Solution
We implemented our signature custom Shopify 2.0 theme, featuring dynamic sections, automated promotional areas, and easy-to-edit content blocks. The website enables the Born Free team to manage seasonal campaigns, homepage updates, and timed announcements without coding. The result is a fast, mobile-optimised, and donation-friendly Shopify store that balances visual storytelling with operational efficiency — empowering the charity to focus on its mission while the technology works seamlessly in the background.
Key Features
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