AllMyTV.com
All My TV brings together official merchandise from some of the UK’s most loved television shows, including Race Across the World, The Inheritance, TOWIE, and Midsomer Murders. Built using our custom Shopify 2.0 theme, the store delivers a unified yet flexible shopping experience that allows each show to shine under a shared visual identity
Technologies Used
The AllMyTV store is a leading example of advanced Shopify web development and multi-brand eCommerce architecture. Built on Shopify 2.0, our custom Shopify theme leverages metafields, metaobjects, and modular section design to enable dynamic, brand-specific experiences within a single store. Each franchise — including Race Across the World, The Inheritance, and TOWIE — features its own logo, navigation, and curated product collections while maintaining a shared colour palette and cohesive design language. This structure eliminates the need for separate stores or duplicated templates, dramatically improving efficiency and scalability. Designed with performance, SEO, and usability in mind, the site enables the marketing team to easily manage multiple brands under one central dashboard. The project demonstrates how we build custom Shopify stores that combine technical sophistication with seamless multi-brand management.
The Challenge
The client required a single Shopify store capable of housing multiple licensed brands under one umbrella. Each brand needed its own navigation, logo, and dedicated collection pages — all without breaking the shared colour palette and cohesive brand style. Shopify’s default structure doesn’t easily support dynamic brand elements, so the challenge was to build a flexible, future-proof system that allowed brand-specific customisation without duplicating templates or creating additional themes.
The Solution
We engineered a powerful Shopify 2.0 theme using dynamic metafields and metaobjects to control brand-specific navigation, logos, and header content automatically. This enables each brand within All My TV to have its own recognisable identity while maintaining design harmony across the site. The system allows for quick onboarding of new shows and collections, ensuring consistency, scalability, and a smooth user experience across every brand page.
Key Features
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